What is Seasonal demand?
Seasonal demand consists of recurring sales patterns linked to the calendar, weather, holidays, or consumption cycles. Seasonal peaks must be funded and often ordered long before sales occur. Prior-year stockouts must not be learned as genuinely low demand.
Practical example
Sun care rises from April, peaks in June, and declines in autumn. The pattern is combined with trend and campaign effects.
What teams should remember
- Seasonal demand consists of recurring sales patterns linked to the calendar, weather, holidays, or consumption cycles.
- Seasonal peaks must be funded and often ordered long before sales occur. Prior-year stockouts must not be learned as genuinely low demand.