What is Sales forecast?
A sales forecast estimates how many units of a product will sell during a future period. It is the operational basis for purchasing, cash planning, and availability targets. Inventory decisions require it at SKU, channel, and market level.
Practical example
A hero SKU is expected to sell 4,800 units in September after accounting for campaigns, seasonality, and current run rate.
What teams should remember
- A sales forecast estimates how many units of a product will sell during a future period.
- It is the operational basis for purchasing, cash planning, and availability targets. Inventory decisions require it at SKU, channel, and market level.