Forecasting
Demand forecasting
Demand forecasting predicts future demand using historical data, seasonality, trends, and known business events.
Also known as
Demand prediction
Direct answer
What is Demand forecasting?
Demand forecasting predicts future demand using historical data, seasonality, trends, and known business events. It turns uncertain demand into a usable planning basis. Good models provide more than a point estimate by exposing uncertainty and exceptions.
Practical example
A model detects the recurring Black Friday peak, corrects stockout-distorted history, and includes a planned campaign.
What teams should remember
Demand forecasting predicts future demand using historical data, seasonality, trends, and known business events.
It turns uncertain demand into a usable planning basis. Good models provide more than a point estimate by exposing uncertainty and exceptions.