Forecasting
Demand planning
Demand planning combines a statistical forecast with marketing, sales, and operations knowledge to create an aligned demand plan.
Also known as
Demand plan
Direct answer
What is Demand planning?
Demand planning combines a statistical forecast with marketing, sales, and operations knowledge to create an aligned demand plan. A model cannot know an unpublished campaign or assortment decision. Demand planning adds those inputs in a controlled and documented way.
Practical example
The baseline forecast is adjusted for an influencer campaign, then reviewed after launch to measure whether the uplift occurred.
What teams should remember
Demand planning combines a statistical forecast with marketing, sales, and operations knowledge to create an aligned demand plan.
A model cannot know an unpublished campaign or assortment decision. Demand planning adds those inputs in a controlled and documented way.