What is Demand planning?
Demand planning combines a statistical forecast with marketing, sales, and operations knowledge to create an aligned demand plan. A model cannot know an unpublished campaign or assortment decision. Demand planning adds those inputs in a controlled and documented way.
Practical example
The baseline forecast is adjusted for an influencer campaign, then reviewed after launch to measure whether the uplift occurred.
What teams should remember
- Demand planning combines a statistical forecast with marketing, sales, and operations knowledge to create an aligned demand plan.
- A model cannot know an unpublished campaign or assortment decision. Demand planning adds those inputs in a controlled and documented way.