Ads pause before stockout
VOIDS identifies Google Ads that would drive a product out of stock before the next receipt and recommends pausing them to save ad spend and extend stock reach.
Over 250 e-commerce brands run forecasting, inventory, and purchasing with VOIDS.
Identify Google Ads candidates with stockout risk before the next receipt
VOIDS uses Google Ads conversion data together with inventory, lead time, and replenishment context.
Connect ad performance to inventory, lead time, and replenishment context
VOIDS connects to your existing commerce stack, maps the operating rules that shape purchasing, and supports the team through go-live.
How does VOIDS get from forecast to purchase decision?
What does demand shaping mean in e-commerce?
Demand shaping in VOIDS evaluates Google Ads against available stock reach. When current ad spend would sell a product out before the next receipt, VOIDS recommends pausing the relevant ad. That saves spend and extends how long inventory can remain available.
2,000 SKUs, 30+ markets. HYROX plans with VOIDS.
“VOIDS is our single source of truth for inventory. Without those dashboards, the operations simply wouldn't work.”
Jochen MollerCCO, HYROX
“Our problem was never demand, it was that our best-selling collars were always out of stock exactly when orders came in. Since VOIDS, we manage procurement down to the SKU. Warehouse costs dropped 35%, not a single stockout since.”
How demand shaping works in VOIDS
Connect Google Ads
VOIDS uses Google Ads conversion data together with inventory, lead time, and replenishment context.
Identify stockout risk
VOIDS identifies ads for products that would sell out before the possible next replenishment at current spend.
Decide whether to pause
The recommendation shows the additional days of stock reach and ad spend that can be saved by pausing the ad.
When paid traffic consumes inventory too quickly
A product will sell out before the next receipt
When current ad spend shortens stock reach before the next delivery, more paid traffic costs money without creating additional availability.
Ads keep running although supply is insufficient
Marketing needs a concrete recommendation for which ad can be paused instead of reacting only after the stockout.
Stock and ad spend live in separate tools
Without shared context, the saved budget and extra days of stock reach from pausing an ad remain invisible.
Stock-aware Google Ads instead of spend until stockout
When a product would sell out before its next receipt, paid traffic should not simply continue unchanged.
| Criterion | VOIDS | Typical alternative |
|---|---|---|
| Trigger | Google Ads spend would exhaust stock reach before the next replenishment. | Ads continue independently of inventory and ETA. |
| Recommendation | Pause an ad to extend stock reach and save spend. | React only once the product is out of stock. |
| Boundary | VOIDS does not recommend raising budgets or launching new campaigns. | Generic optimization without an inventory boundary. |
Live in days, not months. VOIDS connects to your existing commerce stack, maps the operating rules that shape purchasing, and supports the team through go-live.
Connect the tool stack
Bring together shop systems, marketplaces, marketing channels, and ERP data without a separate data-engineering project.
Configure operations
Model lead times, MOQs, purchase prices, bundle mappings, and supplier constraints in the planning workflow.
Go live with guidance
A dedicated go-live call and weekly check-ins help the team validate the setup and operationalize planning.