Operations
SKU
A SKU is the smallest uniquely managed inventory unit, usually a specific product, size, color, or pack configuration.
Also known as
Stock keeping unit · Item variant
Direct answer
What is SKU?
A SKU is the smallest uniquely managed inventory unit, usually a specific product, size, color, or pack configuration. Forecasts and purchasing decisions must work at SKU level because variants within one product family can sell very differently.
Practical example
A black sneaker in size 42 is a different SKU from the same model in size 43.
What teams should remember
A SKU is the smallest uniquely managed inventory unit, usually a specific product, size, color, or pack configuration.
Forecasts and purchasing decisions must work at SKU level because variants within one product family can sell very differently.