Operations
Supply chain
The supply chain covers all processes and partners from raw material or supplier through delivery to the customer.
Also known as
Value chain
Direct answer
What is Supply chain?
The supply chain covers all processes and partners from raw material or supplier through delivery to the customer. For e-commerce brands it connects product development, sourcing, production, transport, warehousing, and fulfillment. Decisions in one area move inventory and cash elsewhere.
Practical example
A production delay shifts ocean freight, receiving, and campaign launch while increasing stockout risk.
What teams should remember
The supply chain covers all processes and partners from raw material or supplier through delivery to the customer.
For e-commerce brands it connects product development, sourcing, production, transport, warehousing, and fulfillment. Decisions in one area move inventory and cash elsewhere.