What is Supply chain?
The supply chain covers all processes and partners from raw material or supplier through delivery to the customer. For e-commerce brands it connects product development, sourcing, production, transport, warehousing, and fulfillment. Decisions in one area move inventory and cash elsewhere.
Practical example
A production delay shifts ocean freight, receiving, and campaign launch while increasing stockout risk.
What teams should remember
- The supply chain covers all processes and partners from raw material or supplier through delivery to the customer.
- For e-commerce brands it connects product development, sourcing, production, transport, warehousing, and fulfillment. Decisions in one area move inventory and cash elsewhere.